University Industry Placement for TU Dublin
In the final semester of my digital marketing course I completed an industry placement for TU Dublin. I designed a social media campaign with the purpose of promoting the BA (Hons) in Botanical Cuisine. We aimed to create a better understanding of the concepts and modules involved to increase applications. My approach described the concepts and coursework, and provided a link to more detailed information. I highlighted the unique selling points and testimonials from the patrons. I created the graphics and wrote the posts by myself with guidance from the head of department, also abiding to strict brand guidelines. The patrons and guest chef that were featured engaged by re-posting it to their global following.
University Industry Placement for 18thWall Productions
Also in the final semester I completed a second industry placement for 18thWall Productions. I designed a social media campaign with to increase Twitter followers. We aimed to create interactive and conversational content. My approach included 2 question and answer events with authors, a Twitter poll and a competition to reveal a book cover. I created the graphics and wrote the posts by myself with guidance from the CEO, abiding to their brand guidelines. It ran on Twitter and Facebook, and total of followers increased by 21%.
Work Experience at Lunar Shoes Online
I spent time at Lunar Shoes Online taking photographs of their products to use online. I took styled photos for their Facebook and Instagram pages. Using their studio lighting and camera equipment I also photographed their products with a white background for their Amazon listings.