Branding in Social Media - Research #1 : How to Visualise Content to be Instantly Recognisable as a Brand on Social Media
How to Visualise Content to be Instantly Recognisable as a Brand on Social Media
When you scroll through your social media feed, do you see content that screams a brand that you’re following? How do we know it's them without seeing the logo? I’m going to research how to make visual content for a social media post that is instantly recognisable as a brand without using the brand's name or logo.
To do this, the idea is to communicate a specific style inside your visual elements consistently so that when the post appears in the feed, the viewer will automatically know who it is from.
Over time, your customers will see the consistency in posts and begin to recognize when a post is from you without seeing your brand’s logo or social media handle. This type of brand recognition is the ultimate goal for your social media branding efforts.
(Jenn Chen, 2020)
Use your branding on the visual elements of your content like photographs, graphics, videos, fonts, and colours to show the brand’s feel and style.
(Instagram: @ bemindfulstudio)
Apply your colour palette to all content for posting including when you're taking photographs and videos. The colour palette hues and tones should reflect the logo colour and feel of the brand. Colours can set a mood that should reflect in the photo’s environment. Filters can be a popular and quick method for making colour settings consistent over time.
( Instagram: @ lunarshoesonline )
A Photoshop template for graphic designs will help co-ordinate content and remind the viewer of a previous announcement which will recall the brand. Choose fonts that match the brand's personality by modern or decorative styles so that the text will have emotive connections to the company.
Visual extension could be important for Instagram where free posts can’t include links to a product or website. Consider that Instagram demands photographs to suit the platform’s aesthetic and this results in strategically planned photographs. The setting will be lavish and distracting, and a product that clearly indicates the age range, colours and style of the brand is featured.
Chen, J. (2020). 5 actionable strategies for social media branding. [online] Sprout Social.
Available at: https://sproutsocial.com/insights/social-media-branding/#_blank
Perkins, M. (2020). How to Develop a Strong Visual Brand on Social Media. [online] Blog.hubspot.com.
Available at: https://blog.hubspot.com/marketing/strong-brand-voice-social-media
Paula. (2018). How to Create a Strong Visual Brand on Social Media. [online] Harvest Media.
Available at: https://www.harvestmedia.com/blog/how-to-create-a-strong-visual-brand-on-social-media
Bemindfulstudio (2020) Be Mindful Studio. [online] Instagram.
Available at: https://www.instagram.com/bemindfulstudio/
Lunarshoesonline (2020) Lunar Shoes Online. [online] Instagram.
Available at: https://www.instagram.com/lunarshoesonline/?hl=en
H&M (2020) H&M. [online] Instagram.
Available at: https://www.instagram.com/hm/