Branding in Social Media - Research #1 : How to Visualise Content to be Instantly Recognisable as a Brand on Social Media
How to Visualise Content to be Instantly Recognisable as a Brand on Social Media
When you scroll through your social media feed, do you see content that screams a brand that you’re following? How do we know it's them without seeing the logo? I’m going to research how to make visual content for a social media post that is instantly recognisable as a brand without using the brand's name or logo.
To do this, the idea is to communicate a specific style inside your visual elements consistently so that when the post appears in the feed, the viewer will automatically know who it is from.
Over time, your customers will see the consistency in posts and begin to recognize when a post is from you without seeing your brand’s logo or social media handle. This type of brand recognition is the ultimate goal for your social media branding efforts.
(Jenn Chen, 2020)
Use your branding on the visual elements of your content like photographs, graphics, videos, fonts, and colours to show the brand’s feel and style.
(Instagram: @ bemindfulstudio)
Apply your colour palette to all content for posting including when you're taking photographs and videos. The colour palette hues and tones should reflect the logo colour and feel of the brand. Colours can set a mood that should reflect in the photo’s environment. Filters can be a popular and quick method for making colour settings consistent over time.
( Instagram: @ lunarshoesonline )
A Photoshop template for graphic designs will help co-ordinate content and remind the viewer of a previous announcement which will recall the brand. Choose fonts that match the brand's personality by modern or decorative styles so that the text will have emotive connections to the company.
Visual extension could be important for Instagram where free posts can’t include links to a product or website. Consider that Instagram demands photographs to suit the platform’s aesthetic and this results in strategically planned photographs. The setting will be lavish and distracting, and a product that clearly indicates the age range, colours and style of the brand is featured.
Chen, J. (2020). 5 actionable strategies for social media branding. [online] Sprout Social.
Available at: https://sproutsocial.com/insights/social-media-branding/#_blank
Perkins, M. (2020). How to Develop a Strong Visual Brand on Social Media. [online] Blog.hubspot.com.
Available at: https://blog.hubspot.com/marketing/strong-brand-voice-social-media
Paula. (2018). How to Create a Strong Visual Brand on Social Media. [online] Harvest Media.
Available at: https://www.harvestmedia.com/blog/how-to-create-a-strong-visual-brand-on-social-media
Bemindfulstudio (2020) Be Mindful Studio. [online] Instagram.
Available at: https://www.instagram.com/bemindfulstudio/
Lunarshoesonline (2020) Lunar Shoes Online. [online] Instagram.
Available at: https://www.instagram.com/lunarshoesonline/?hl=en
H&M (2020) H&M. [online] Instagram.
Available at: https://www.instagram.com/hm/
Social Media Marketing & Branding Research Series
This is an introduction to a series of blog posts I'll be publishing. I'm interested in how businesses show branding on social media platforms. I will research how to show a brand without using the logo as an indicator, which is sometimes not suitable for the platform such as Instagram. Some areas include voice and tone (sarcastic, humourous), style (colours, fonts, photography), text (copy-write and conversations), and values (sustainability, culture).
I want to learn how to write and visualise social media posts to be instantly identifiable as a brand's presence. I want to uncover the reasoning and psychology behind making images and copy-writing for posts that lead to a brand's image. I think this knowledge would be useful for a professional digital marketing job as running social media accounts is often a job requirement and all content must be branded.
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The theme of my next items will be Stars & Moons. I was inspired by the prints of Art Gallery Fabrics that had half moons and tiny stars repeated in the pattern.
The prints I have chosen to use from Art Gallery Fabrics are "Adelajda" and "Keeping Watch" which can be seen below. I find their illustration to be charming, whimsical and so well drawn in terms of creating a specific sense of a style.
In my stash of fabrics I have some prints that will go great with the Stars and Moons theme, like the tiny gold star print which can seen here. It is very similar to one of their prints and on the same linen material fabric.
I'm excited to see what I can make with this theme!
It has certainly injected some fun into my projects!
My coin purse and lunch tote have been made using a lemon print which is circling Instagram, local shops and Etsy right now. I particularly like the bags and clothing that are being made from lemon prints and posted on Instagram with the hashtag #lemonprint at that link and on Etsy.com. Another lemon print is in the lining to add fun to this novelty printed item.
Bright Yellow, White and Deep Green
These bright yellow flowers always inspire me with their vivid colour. They belong to a 'gorse' bush and follow the same bright yellow and deep green colours of a lemon tree.